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Dixon, John.

Brand management : theory and practice / John Dixon. - New York : Clanrye International, c2020. - viii, 227 pages : color illustrations - (Edu-tech learning) .

Includes index.

Subjects--Topical Terms:
Brand name products--management.
Branding (marketing).
Product management.

Dewey Class. No.: 658.827 / D621 2020