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Sethna, Zubin.

Consumer behaviour / Zubin Sethna, Jim Blythe. - 4th edition. - xvi, 549 pages : color illustrations

Includes index.

ISBN: 9781526450012 (pbk. : alk. paper)

LCCN: 2018960432

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.8342 / S495 2019