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Michael D. Hutt

Business marketing management B2B 12e / Hutt, Michael D., Speh, Thomas W. - Australia : Cengage, c2019. - xiv, 350 pages : color illustrations.

Includes references and index.

ISBN: 9789814834599

Subjects--Topical Terms:
Industrial marketing--Management
Marketing--Management
Strategic planning
Business planning
Industrial marketing

Dewey Class. No.: 658.804 / H982 2019