| 000 -LEADER |
|---|
| fixed length control field |
00746nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251024154128.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230714b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-2-4729-7051-0 |
| Terms of availability |
(paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
NMSCST |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
Grad 658.8 |
| Item number |
G857 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Griffin, Daniel. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Press start : |
| Remainder of title |
using gamification to power-up your marketing / |
| Statement of responsibility, etc. |
Daniel Griffin & Albert van der Meer. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Bloomsbury Business, |
| Date of publication, distribution, etc. |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 278 pages : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 265-274) an index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
|
|---|
| Topical term or geographic name entry element |
Gamification |
|
|---|
| Topical term or geographic name entry element |
Marketing--Data processing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
van der Meer, Albert. |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |