TY  - BOOK
AU  - Boyle,Michael P.
AU  - Schmierbach,Mike
TI  - Applied communication research methods: getting started as a researcher 
SN  - 9780367178727
AV  - P91.3 .B69 2020
U1  - Grad 302.2072/1  23
PY  - 2020///
CY  - New York
PB  - Routledge
KW  - Communication
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references and index
N2  - "A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, observation research, while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth - examples of methods as applied in scholarly research, Reflect and React - problems and issues that promote reflection and discussion, Voices from Industry - Q&As with professionals working in communication industries, End-of-unit activities - exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle"--
ER  -