Sethna, Zubin. <br/><br/>
Consumer behaviour / 
Zubin Sethna, Jim Blythe. 
 - 4th edition. 
 - xvi, 549 pages :  color illustrations  
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>9781526450012 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2018960432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8342  / S495 2019