TY  - BOOK
AU  - Sethna,Zubin
AU  - Blythe, Jim.
TI  - Consumer behaviour
SN  - 9781526450012 (pbk. : alk. paper)
U1  - 658.8342 
PY  - 2019///
CY  - London
PB  - SAGE Pub.
KW  - Marketing research
N1  - Includes index.
ER  -