Michael D. Hutt
Business marketing management B2B 12e /
Hutt, Michael D., Speh, Thomas W.
- Australia : Cengage, c2019.
- xiv, 350 pages : color illustrations.
Includes references and index.
9789814834599
Industrial marketing--Management
Marketing--Management
Strategic planning
Business planning
Industrial marketing
658.804 / H982 2019