TY  - BOOK
AU  - Michael D. Hutt
AU  - Thomas W. Speh
TI  - Business marketing management B2B 12e
SN  - 9789814834599
U1  - 658.804  
PY  - 2019///
CY  - Australia
PB  - Cengage, 
KW  - Industrial marketing--Management
KW  - Marketing--Management
KW  - Strategic planning
KW  - Business planning
KW  - Industrial marketing
N1  - Includes references and index
ER  -