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Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Angeline Close Scheinbaum, Associate Professor, University of Texas at Austin, Texas Advertising and Public Relations, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University. by O'Guinn, Thomas C [author.] | Allen, Chris T [author.] | Scheinbaum, Angeline Close [author.] | Semenik, Richard J [author.]. Edition: Eighth edition.Publisher: Australia ; Boston, MA, USA : Cengage, [2019]Copyright date: ©2019Other title: Advertising & integrated brand promotion.Availability: Items available for loan:
[Call number: 659.1 O357 2019]
(1).
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