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Strategic brand management : building, measuring and managing brand equity Keller, Kevin Lane.

Edition: fourth edition.Publisher: Pearson Education South Asia Pte Ltd. ; 2013Availability: No items available

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Brand management : theory and practice / John Dixon.

by Dixon, John.

Publisher: New York : Clanrye International, c2020Availability: Items available for loan: [Call number: 658.827 D621 2020] (1).

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