000 00628nam a22002057a 4500
999 _c13579
_d13579
005 20251024153845.0
008 230703b ||||| |||| 00| 0 eng d
040 _cNMSCST
082 _a658.827
_bD621 2020
100 _aDixon, John.
245 _aBrand management :
_btheory and practice /
_cJohn Dixon.
260 _aNew York :
_bClanrye International,
_cc2020.
300 _aviii, 227 pages :
_bcolor illustrations
440 _a(Edu-tech learning)
500 _aIncludes index.
650 _aBrand name products--management.
650 _aBranding (marketing).
650 _aProduct management.
942 _2ddc
_cBK