| 000 | 02627cam a22003738i 4500 | ||
|---|---|---|---|
| 999 |
_c13921 _d13921 |
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| 001 | 21203706 | ||
| 003 | OSt | ||
| 005 | 20251024154201.0 | ||
| 008 | 190912s2020 nyu b 001 0 eng | ||
| 010 | _a 2019040222 | ||
| 020 |
_a9780367178727 _q(paperback) |
||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aP91.3 _b.B69 2020 |
| 082 | 0 | 0 |
_aGrad 302.2072/1 _bB792 2020 _223 |
| 100 | 1 |
_aBoyle, Michael P., _d1975- _eauthor. |
|
| 245 | 1 | 0 |
_aApplied communication research methods : _bgetting started as a researcher / _cMichael P Boyle, Mike Schmierbach. |
| 250 | _aSecond edition. | ||
| 263 | _a2002 | ||
| 264 | 1 |
_aNew York : _bRoutledge, _c2020. |
|
| 300 | _apages cm | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, observation research, while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth - examples of methods as applied in scholarly research, Reflect and React - problems and issues that promote reflection and discussion, Voices from Industry - Q&As with professionals working in communication industries, End-of-unit activities - exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle"-- _cProvided by publisher. |
||
| 650 | 0 |
_aCommunication _xResearch. |
|
| 650 | 0 |
_aCommunication _xMethodology. |
|
| 700 | 1 |
_aSchmierbach, Mike, _d1976- _eauthor. |
|
| 776 | 0 | 8 |
_iOnline version: _aBoyle, Michael P, _tApplied communication research methods _bSecond edition. _dNew York : Routledge, 2020. _z9780429296444 _w(DLC) 2019040223 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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