| 000 | 00754nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c14176 _d14176 |
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| 005 | 20251024154431.0 | ||
| 008 | 230731b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789814834599 | ||
| 040 | _cNMSCST | ||
| 082 |
_a658.804 _bH982 2019 |
||
| 100 | _aMichael D. Hutt | ||
| 245 |
_aBusiness marketing management B2B 12e / _cHutt, Michael D., Speh, Thomas W. |
||
| 260 |
_aAustralia : _bCengage, _cc2019. |
||
| 300 |
_axiv, 350 pages : _bcolor illustrations. |
||
| 500 | _aIncludes references and index. | ||
| 650 | _aIndustrial marketing--Management | ||
| 650 | _aMarketing--Management | ||
| 650 | _aStrategic planning | ||
| 650 | _aBusiness planning | ||
| 650 | _aIndustrial marketing | ||
| 700 |
_aThomas W. Speh _eAuthor |
||
| 942 |
_2ddc _cBK |
||