000 00754nam a22002417a 4500
999 _c14176
_d14176
005 20251024154431.0
008 230731b ||||| |||| 00| 0 eng d
020 _a9789814834599
040 _cNMSCST
082 _a658.804
_bH982 2019
100 _aMichael D. Hutt
245 _aBusiness marketing management B2B 12e /
_cHutt, Michael D., Speh, Thomas W.
260 _aAustralia :
_bCengage,
_cc2019.
300 _axiv, 350 pages :
_bcolor illustrations.
500 _aIncludes references and index.
650 _aIndustrial marketing--Management
650 _aMarketing--Management
650 _aStrategic planning
650 _aBusiness planning
650 _aIndustrial marketing
700 _aThomas W. Speh
_eAuthor
942 _2ddc
_cBK